Rubicon have trusted Recognition with their design requirements since the successful re-brand back in 2007. Wanting to boost their brand awareness they purchased a VW type 2 Campervan which was then fully wrapped in eye catching graphics designed by Recognition.
This promotional vehicle is loaded with IT equipment to enable any candidate to be fully registered onto Rubicon’s database remotely. This mobile recruitment centre has proved very successful in strengthening Rubicon’s brand awareness around the Bournemouth and Poole areas. This project has also been a very effective tool for driving traffic to Rubicon’s website, increasing candidate registration and client enquiries which in turn increases the jobs Rubicon have to fill and the choice of candidates to fill those jobs.
Recognition Design also created a die cut information hand out in the shape of the Campervan which candidates and prospective employers could take away with them.